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Focus Groups


Being able to understand what the actual problem is can sometimes be difficult. 


Experience has taught us that not everyone has an immediate idea for a medical product, but everyone certainly has problems within their work environment.


"If I had 1 hour to save the world, I would spend 55 minutes defining the problem, and only 5 minutes finding the solution." - Albert Einstein


This illustrates an important point: before jumping right into solving a problem, we should step back and invest time and effort into trying to improve our understanding of it. Focus groups bring interested people around the table to discuss health issues and better formulate problem statements through trying to:

  1. Rephrase the problem;
  2. Challenge previously held assumptions;
  3. Understand the impact on the health system;
  4. Understand the components of the problem;
  5. Find multiple perspectives;
  6. Turn problems on their head;
  7. Establish the language constructs used to define the solution;
  8. Create solutions that engage, empower and encourage;
  9. Start the process. 


md2m will coordinate and facilitate these focus groups in your hospital, clinic or business area.


To set up a focus group in your community, please complete the request form below ...

 
Focus group

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